A planning guide for exhibitors & agencies
How do we brand a robot portrait?
Prepare your Draw Bot artwork by gathering approved logos, exact event wording, a portrait-theme reference and one artwork approver. We review the printed card layout and the robot-drawn design together, then confirm the production requirements for your booking.
Artwork is scoped in your custom quote.
From our event work
What is printed, and what does the robot draw?
Our Universus cards at ACE 2026 combined printed branding with a guest drawn beside a convertible and a brand flag.
The printed card carries the event identity.
Logos, colours, borders and agreed wording can sit around the portrait. In this Universus example, the orange footer carries the company name and a QR code.
The robot draws the personal line artwork.
The guest appears within the chosen portrait theme. Here, the car and Universus flag are part of that drawn scene. We agree the scene and paper layout together so the finished portrait has room to sit clearly within the card.
Follow the photo-to-paper Draw Bot process to see what happens at the station.
Which theme suits our event?
Choose a reference that helps us understand the occasion and the part the guest plays in it. These are real examples from our team’s events, not a fixed catalogue of portrait styles.
Put the guest in the activity.
For the River Lions home opener at the Meridian Centre in St. Catharines, our portraits used basketball themes. The drawing connects the person to the sport; the printed team artwork identifies the occasion.
Carry the theme into the drawing.
Our JUNO Awards Official After Party portraits in Hamilton used music themes, as shown in this portrait detail. The full event cards also carried the event and MusiCounts identity. Agree the printed layout and portrait theme together when an event has several partners.
Explore the real branded portrait gallery when choosing a direction.
Keep everyone working from the same brief
What should we put in the artwork brief?
Copy these headings into your own brief. Include the details you know and flag anything still awaiting approval.
View the text version
- Event wording
- The exact company or event name, date if needed, and any approved tagline or required text. Supply the final wording so the layout can be checked against it.
- Brand assets
- Current company and sponsor logo files, plus the brand guidelines you already use. Identify which logo version belongs on this particular card.
- Portrait direction
- A theme, visual reference or example from our gallery. Describe how the guest should appear in the scene and which brand elements matter most.
- Card layout
- Tell us what needs to appear around the portrait, including any proposed QR destination. Ask us to confirm the paper template, drawing area and production files before finishing a layout.
- Artwork approver
- One named contact to gather feedback from the client, agency and any sponsors. Make clear who can approve the final version.
- Dates and open decisions
- The event date, the feedback or approval dates you are working toward, and anything still to be agreed. We confirm the production schedule for the actual booking.
For the stand layout, visitor handoff and operating window, use our trade-show activation planning guide.
What should we check before approving?
Review the card layout alongside a representative portrait so the branding and drawing work as one finished piece.
- Check event names, dates, spelling and the agreed logo versions against the brief.
- Make sure the portrait has a clear drawing area and the printed artwork remains readable.
- If the layout includes a QR code or web address, test the intended destination before approving the artwork.
- Confirm the portrait direction, artwork scope, approver and production dates with the event team.
Have a date and venue in mind? Request a branded Draw Bot quote and we can discuss the artwork with you.
A few good questions
Curious?
We get that.
They’re robots that draw people.
Of course you have questions.
Do we need a finished design before asking for a quote?
No. Start with your date and venue, plus the brand or theme you have in mind. We can discuss the artwork scope before you finish the production files. The brief above is for the planning conversation, not extra required fields on the quote form.
Which file format and paper dimensions should we use?
Send the brand assets you already have. Ask us to confirm the template, drawing area and file requirements for your chosen setup before making a finished layout. Those details are agreed for the booking.
Can the card carry more than one sponsor logo?
We can discuss a shared layout. Tell us which marks and wording are required, their priority, and who coordinates approval. Review the combined layout with the portrait so the paper stays clear and readable.
Your next event, on paper